The sports betting industry in Colorado is the modern-day equivalent to the start of the gold rush here in the Centennial State back in the 19th century.
Since the practice was legalized in the Spring of 2020, there has been exponential growth within the market as sports have returned in droves over the summer and into the fall and winter months.
With upwards of a dozen independent sportsbook operators taking action this moment in Colorado, one, in particular, is dedicated to providing a transparent and player-friendly experience across the board.
BetRivers sportsbook has been a power player in Colorado since sports betting became legal. Colorado sports legend Chauncey Billups placed the first legal sports bet in the state via BetRivers, a $100 wager on Denver Broncos wide receiver Jerry Jeudy to win rookie of the year.
While the bet may not cash, it marked the start of the new gold rush in Billups’ home state, a new industry pioneered by a mutual love shared amongst many: sports and betting.
Put the two together, and you have an industry that is expected to generate a handle of close to $6 billion annually. With that, BetRivers is taking a unique approach in its attempt to conquer the new betting frontier of Colorado.
The sportsbook operator recently announced a partnership with former Denver Nuggets head coach George Karl. Karl is the winningest head coach in franchise history and is long remembered for his days running the show Billups and the boys.
Karl will serve as a brand ambassador for the book and will educate Colorado bettors about the new industry that has dominated the sports landscape over the last few months.
“We really like George Karl in the sense that he always comes across as very truthful and honest,” Mattias Stetz, Rush Street Interactive COO, told Denver Sports Betting in an exclusive chat, “That’s something that we pride ourselves on. That is one of our brand values is transparency towards our players. We thought that George Karl, with his legacy and what he is doing today, personifies some of those traits that we want to convey to the market in Colorado.”
Rush Street Interactive develops, licenses, and operates real online sportsbook and casino brands such as BetRivers, PlaySugarHouse and RushBet in regulated markets across America.
Karl sat down with Aniello Piro of Denver Sports Betting to discuss his new relationship with BetRivers.
“I really like BetRivers because they are smaller,” Karl told Piro in an interview for this story. “I don’t trust the big boys. This is a new thing, and I’d rather help the underdog!”
Check out the interview with coach Karl here.
Since launching in May, BetRivers has progressed rather quickly within the Colorado market, and partnering with Karl is the next step towards cementing the brand within the state.
“I can tell you that the growth has been exponential over the fall and even into January,” Stetz said. “I am seeing very nice growth month over month.”
Darn near every sportsbook offers some sort of sign-up promotion, but there tend to be hula-hoops players are required to jump through in order to cash out their winnings. Not at BetRivers. One way BetRivers attracts new sports bettors is with their 1x play-through requirements for all deposit bonuses. If you have played with the big books, or bet offshore back in the day, you know how frustrating play-through requirements can be.
“We really want to be seen as a transparent and player-friendly sportsbook,” Stetz said, “How that is manifested in the way we do business is everywhere, and in every state and every bonus that we give to players, we always have a 1x play-through requirement, which basically means that when you bet it, whatever you win is your money to keep, withdrawal, bet again or do whatever you want with.”
“There are a lot of gimmicks out there where they advertise a $1000 bonus, but then in the small print, you read that it’s 20x-25x play-through. If you have to play-through the bonus 20-25x, by the end of that, in theoretical margins, that money becomes $0.”
There’s been a bit of a frenzy within the betting industry out in New Jersey regarding the payout process of winning wagers. At BetRivers, nearly every wager is paid out instantly with complete control given to the player regarding their funds.
Additionally, BetRivers offers one the best live betting experiences in town. The live betting experience was of the utmost importance to the brass at BetRivers, and they delivered with one of the smoothest experiences in Colorado. Bets can be placed in a matter of seconds.
A chief complaint within the live betting community is the rapid pace at which some of the lines move. Sometimes the live spread for an NBA match can change 5-6 times in a span of 10 seconds, even when the game is paused. The constant fluctuation of odds and lines can make it overwhelming to try and live bet.
BetRivers does update their lines quickly, but they provide players with respectable windows to place wagers during live sporting events through their provider, Kambi.
“There are a lot of aspects to live betting,” Stetz said, “They really try to keep the offers open for as long as possible. They have done this since the infancy of live betting back in Europe. That model translates to American sports. The more confident a live trader can be on the system, the longer the bets can stay open and the more offers you can have.”
While on the surface sports betting may appear to be rather shallow, it’s truly an industry that requires a hefty amount of attention to detail, science and public trust. BetRivers already has a strong product, and now adding coach Karl to the mix will enable the book to reach a new sector of Colorado sports bettors.
The betting gold rush has just begun here in Colorado, and BetRivers plans on sticking around for the long haul to provide the Colorado betting community with a player-friendly, locally driven sportsbook.
Interested in trying out BetRivers?
Being an affiliate with BetRivers allows us to offer the Denver Sports Betting community an exclusive sign-up bonus offer!
You can get a first deposit match up of up to $250 by using code ‘DSB250’ when you sign up here. The minimum deposit required to qualify for the bonus is $25.
Think of it this way:
$25 initial deposit = $50 of playing money
$100 initial deposit = $200 of playing money
$250 initial deposit = $500 of playing money
100% match up to $250!
BetRivers is one of the top books in the state, featuring incredible odds boosts and the best live betting menu in the state. Take it from us, we have been working with them since the summertime. Get signed up here, and be sure to use code ‘DSB250’ to get that bonus!
Sports betting is 100% legal in Colorado, and it’s time for sports fans to get in on the action! With that, we want to ensure Colorado bettors are educated before laying their money on the line, so be sure to check out DenverSportsBetting.com for daily news, trends, and analysis of sports from a betting perspective by Colorado’s premier sports betting centric media outlet.