Denver Sports Betting

Broncos, BetMGM to construct betting lounge inside Empower Field

Sports betting might be off to a slower start than expected in Colorado due to the COVID-19 pandemic, but that has not stopped various businesses from making moves within the market.

Weeks after becoming the first team to partner with a sportsbook, the Denver Broncos announced plans to open a betting lounger inside Empower Field at Mile High in partnership with BetMGM.

BetMGM and the Broncos announced a deal Tuesday that will make them an official sports betting partner of the team. BetMGM is the third sportsbook to partner with the Broncos, joining FanDuel and BetFred.

According to the Action Network, there will be no kiosks or betting counters at the lounge, and it will instead serve as a hub to encourage patrons to download the BetMGM app.

The Broncos have been the most active NFL team when it pertains to sports betting. The Broncos involvement in the sports betting industry is a direct reflection of the potential within the Colorado gaming market.

Sports Business Reporter, Darren Rovell notes:

The battle over Colorado is very competitive, mostly because it’s easy to enter the market, like New Jersey has been, and because the books are located in mountain towns, it’s believed to be the market where the most mobile betting (90% of the handle and bets) will take place.

In other news, DraftKings Sportsbook is set to open its first retail location in Colorado at the Mardi Gras Casino on July 10.

The retail location is just the second brick and mortar sportsbook open in Colorado, although there will be many more to follow in the coming months.

The Broncos over/under win total for 2020 is set at 7.5, per DraftKings sportsbook.

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