Sports betting has been legal in Colorado for just over a month, and the Denver Broncos wasted no time finding an official partner. The team announced on Monday that they had agreed to a multi-year partnership with FanDuel, which makes them an official sports betting and daily fantasy partner of the Broncos.
We’re proud to announce a new multi-year partnership with @FanDuel!
— Denver Broncos (@Broncos) June 15, 2020
The deal is first of its kind for an NFL franchise, and comes after the league gave its approval for teams to negotiate partnerships with sports betting outlets in May.
The partnership gives FanDuel access to official Broncos marks and logos to use across FanDuel’s sports betting and daily fantasy sports offerings in Colorado, per a press release. The agreement also grants FanDuel access to robust marketing assets ranging from in-stadium signage to radio, television and digital advertising to promote its sports betting offerings directly to fans.
Fan Duel will also work with the organization to provide “once-in-a-lifetime experiences and unique offers for FanDuel customers.” While these experiences are not yet known, one could assume it will involve some sort of playing bonus for FanDuel users.
“FanDuel has built a strong reputation as a premier gaming destination for sports fans,” Denver Broncos Chief Commercial Officer Mac Freeman said. “The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans.
“With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.”
FanDuel was one of the original four outlets to launch sports betting in Colorado on May 1, and the brand has developed a strong grip within the sports betting and DFS markets over the last decade.
FanDuel first launched the FanDuel Sportsbook back in September of 2018, when sports betting became legal in New Jersey. The company has since expanded to numerous states, and Colorado is the latest endeavor.
Colorado recently became the 18th state to launch sports betting, but few states will be able to keep up with the state when live sports come back. Industry experts are predicting that Colorado could see over $2 billion in total handle during the first year, bringing in more than $12 million in tax revenue for the state.
The deal between FanDuel and the Broncos might be the first of its kind, but it will most certainly not be the last. That you can bet on.
Want to educate yourself before placing a bet? Check out our sports betting guide.
The ultimate sports betting guide from Denver Sports Betting will prepare you for the incoming influx of fresh money now that sports betting is legal statewide. Whether you want to sports bet for fun or become a seasoned professional, this guide will help direct you on the right path. Besides, what’s more fun than winning a bunch of money while also beating all your friends?