Denver Sports Betting

Broncos become first NFL team to embrace sports betting by partnering with FanDuel

Sports betting has been legal in Colorado for just over a month, and the Denver Broncos wasted no time finding an official partner. The team announced on Monday that they had agreed to a multi-year partnership with FanDuel, which makes them an official sports betting and daily fantasy partner of the Broncos.

The deal is first of its kind for an NFL franchise, and comes after the league gave its approval for teams to negotiate partnerships with sports betting outlets in May.

The partnership gives FanDuel access to official Broncos marks and logos to use across FanDuel’s sports betting and daily fantasy sports offerings in Colorado, per a press release. The agreement also grants FanDuel access to robust marketing assets ranging from in-stadium signage to radio, television and digital advertising to promote its sports betting offerings directly to fans.

Fan Duel will also work with the organization to provide “once-in-a-lifetime experiences and unique offers for FanDuel customers.” While these experiences are not yet known, one could assume it will involve some sort of playing bonus for FanDuel users.

“FanDuel has built a strong reputation as a premier gaming destination for sports fans,” Denver Broncos Chief Commercial Officer Mac Freeman said. “The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans.

“With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.”

FanDuel was one of the original four outlets to launch sports betting in Colorado on May 1, and the brand has developed a strong grip within the sports betting and DFS markets over the last decade.

FanDuel first launched the FanDuel Sportsbook back in September of 2018, when sports betting became legal in New Jersey. The company has since expanded to numerous states, and Colorado is the latest endeavor.

Colorado recently became the 18th state to launch sports betting, but few states will be able to keep up with the state when live sports come back. Industry experts are predicting that Colorado could see over $2 billion in total handle during the first year, bringing in more than $12 million in tax revenue for the state.

The deal between FanDuel and the Broncos might be the first of its kind, but it will most certainly not be the last. That you can bet on.

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1 comment

Jackson Wieger June 17, 2020 at 7:53 pm

Things are looking to change big time here in Denver, Colorado with the Denver Broncos partnering up with FanDuel. I wonder how long it will be before the Colorado Avalanche, Denver Nuggets and Colorado Nuggets find an official sportsbook partner?

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